Trademarks

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Third Party Usage Guidelines for Jivoo Trademarks

Jivoo’s trademarks and service marks (“Jivoo trademarks”) are valuable assets that Jivoo needs to protect. We ask that you help us by properly using and crediting Jivoo trademarks in accordance with these guidelines. For information about proper use of Jivoo logos, logotypes, signatures, and design marks, please review the Third Party Usage Guidelines for Jivoo Logos.

Permissible Use

You may generally use Jivoo trademarks to refer to the associated Jivoo products or services. For instance, an authorized reseller can note in its advertisements that it is selling the Jivoo application server. Similarly, an Jivoo customer may issue a press release stating that it has implemented Jivoo software.

Relationship of Products or Services

You may indicate the relationship of your products or services to Jivoo products or services by using accurate, descriptive tag lines such as “for Jivoo platform,” “for use with Jivoo applications,” and “works with Jivoo software” in connection with your product or service name. Within text or body copy, such tag lines may appear in the same type as your product or service name. On product, packaging, advertising and other collateral where your product or service name is displayed apart from body copy, make sure that the tag line appears in significantly smaller type than your name. You should also distinguish the tag line from your mark by using a different font or color. However, Jivoo or the tag line should never appear in the Jivoo red color. This is important to avert any implication that your product or service is produced or endorsed by Jivoo.

Titles

Jivoo permits use of its marks in single volume book titles (not magazines or periodicals) where such use is descriptive or referential. To avoid misleading the public as to Jivoo sponsorship, affiliation or endorsement, the Jivoo mark must not appear more prominently than the rest of the title, and do not use Jivoo logos on the cover. In addition, we request that you include a disclaimer of association with Jivoo on the copyright page.

Open Source Software

Most open source licenses do not grant, and many exclude, a license of trademark rights. Do not assume you can use the name of a source code base in the name of your distribution developed from that code base. Without a license or permission, you may not incorporate Jivoo trademarks in the name of your distribution or other products that incorporate open source elements. Truthful statements incorporating a trademark are generally allowed (for example, in the format “MyImplementation, derived from Trademarked ProductName”), but you should check the terms of the license for the original source code or any posted trademark guidelines for the project.

User Groups

Jivoo generally permits use of its marks in groups name that include phrases such as “user group,” “special interest group,” “lobby,” etc., that clarify the relationship between Jivoo and the group and do not create confusion about the source of products. This applies only to user groups that are not formally doing business as commercial entities. If you are administering a user group that includes an Jivoo trademark in its name, do not claim any trademark rights in the name or attempt to register the name or your logo with a trademark office, and do not register the name as a trade name or business name, or conduct any business under the name.

Prohibited Use

You may not use Jivoo trademarks in a manner which could cause confusion as to Jivoo sponsorship, affiliation or endorsement. Take particular care not to use Jivoo marks as set out below.

Company, Product or Service Names

Do not use Jivoo trademarks or potentially confusing variations as all or part of your company, product or service names. If you wish to note the relationship of your products or services to Jivoo products or services, please use an appropriate tag line as detailed above. For example, “XYZ for Jivoo platform” not “JivooXYZ or XYZ Jivoo”

Logos

For more information regarding use of Jivoo logos, please review the Third Party Usage Guidelines for Jivoo Logos.

Trade Dress

You must not imitate Jivoo trade dress, type style or logos. For instance, do not copy Jivoo packaging for use with your product or display your product name in the distinctive logotype associated with the Jivoo logo.

Domain Names

Do not use Jivoo trademarks or potentially confusing variations in your Internet domain name. This helps prevent Internet users from being confused as to whether you or Jivoo is the source of the Web site.

Correct Use

Proper use of Jivoo trademarks reinforces their role as brands for our products and services, and helps prevent them from becoming generic names that can be used by anyone. Examples of former trademarks that became generic terms are “aspirin,” “cellophane,” and “escalator.” By adhering to the following rules, you help protect Jivoo’s investment in its trademarks.

Use a Generic Term

Use a generic term in association with each Jivoo trademark the first time the mark appears in text, and as often as possible after that. You need not include generic names in headlines, package titles and documentation titles. For example, “Jivoo iLearning software”, “Jivoo On Demand services”, and “Jivoo platform.”

Use as Adjectives

Jivoo trademarks are adjectives and should not be used as nouns, or in the possessive or plural form. For example, “Jivoo platform’s benefits..” not “Jivoo’s benefits…”

Avoid Variations

Do not vary Jivoo trademarks by changing their spelling or abbreviating them. For example, “Jivoo things Suite”

Trademark Symbols and Credit Lines

Proper trademark attribution through trademark symbols and credit lines helps makes the public aware of our trademarks, and helps prevent them from becoming generic terms. Credit lines also help clarify that they belong to Jivoo. Accordingly, Jivoo would appreciate you attributing ownership of Jivoo trademarks to Jivoo Corporation by using trademark symbols (™ or SM or ®) and credit lines as detailed below.

Trademark Symbols

Use the ® symbol with the most prominent appearance of the “Jivoo” mark on products, packaging, manuals, advertisements, promotional materials and Web pages (for example, in the headline of an advertisement), and the first use of the mark in text or body copy. This includes situations where “Jivoo” is a part of a product or service name. You do not need to use trademark symbols with other Jivoo trademarks.

“Jivoo” receives a trademark symbol in the headline because this is the most prominent appearance, and when it appears as part of the “Jivoo PartnerNetwork” name because this is the first appearance in text. While there is no trademark symbol after “Jivoo” when it appears in front of the term “products” and “offerings” since we already used a symbol the first time that the term “Jivoo” appeared in body copy. It is always acceptable to continue using the ® after “Jivoo” throughout the document.

Credit Line

All products, packaging, manuals, advertisements, promotional materials and Web pages bearing Jivoo trademarks should include the following trademark credit line.

“Jivoo, IoTT, and E3I are registered trademarks of Jivoo and/or its affiliates. Other names may be trademarks of their respective owners.”

The credit line may appear anywhere on the collateral, but typically is displayed on a copyright page, the back of a package or at the end of a document or web page.

“Jivoo” As a Trade Name

Trade names are the actual business names of companies. Trademarks and trade names are not the same, even though many companies use their trade names as trademarks. If you are using “Jivoo” as a substitute for Jivoo LLC, you are using it as a trade name. Because they are nouns, trade names can be used in the possessive and do not require a generic term or a trademark symbol. Thus, you should not use a ® after “Jivoo” when it appears as part of the full corporate name or as a trade name.

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